I have seen quite a few reposts on Facebook lately about some supposedly horrendous quote the CEO of Abercrombie released so I thought this morning would be a good time to check it out. Usually I try to see both sides of situations and stay at least somewhat neutral, but I will let this be an exception. Mike Jeffries released statements explaining why Abercrombie only goes up to a large in tops and a 10 in jeans.
Here is a quote:
“He doesn’t want larger people shopping in his store, he wants thin and beautiful people. He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids,'” Lewis explained to the Business Insider.
And another by Jeffries himself:
“In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”
There is no wonder that children across the United States are battling eating disorders and self esteem issues when clothing companies are supporting Barbie doll type figures and are strictly excluding all others. Many retailers have seen the dawn of a few era and have realized that 43% of Americans are above the plus size line and that is where target markets need to be expanded to.
This is an image of the Mike Jeffries so you can put a face behind those harsh words.